Monday, June 8, 2009

What to Buy With $7 billion?

In a recent interview with Le Figaro, reported by Bloomberg, SAP CEO Leo Apotheker, stated that the company could spend 5 billion euros ($7 billion) on future acquisitions. Stating that “We have 2.5 billion euros at our disposal and could raise a similar amount.”

While the $6.7 billion acquisition of Business Objects in late 2007 was a 180 from SAP's former strategy focused on organic development, Leo's comments make it clear that the strategy change is permanent going forward, stating "We have built a model of mixed growth. SAP will continue to have organic and non-organic growth."

The obvious next question is who, if anyone, could be interesting as an addition to SAP? On one hand, SAP has become more aggressive by acquiring a large company like Business Objects, but this certainly was more about targeting a new growth opportunity, than entering a space controlled by any chief rival (yes, everyone bought a BI company, but no one is a clear market leader!). Will SAP continue this path, and foray deeper into areas of BI, SaaS or a combination of niche acquisitions...? ...or could they take the plunge into a segment like database software and try to hit Oracle where it hurts? This wouldn't be the first time SAP has tried, but it could be much more serious effort with $7 billion at its disposal. This could be done of course with an acquisition like Sybase, where the two companies have been upping the ante by collaborating around mobile apps; or perhaps on the fringes with a company like Teradata, in the data warehousing space. Or it can be an alternative model, being cooked up with the engineers from Coghead... One thing's nearly for sure, I don't see them copying Oracle's more recent lead and buying Unisys or Dell ;-)


1 comments:

Antonio Caldas said...

Hi,

I wouldn't mind SAP buying my company for half that value :-) Seriously, my opinion is that the future will pass by 2 or 3 giant companies which will dominate the markets, either by growing with the market itself and their customers or starting to buy smaller and niche focalized companies before they threaten their prospects or even existing customers. Let's see.
Bye, thanks for the post

Antonio Caldas
http://saplab.org

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